About us

One team. Two countries.

Mint Media is the marketing agency that thinks in two countries at once — headquartered in Dubai, on the ground in Baghdad, playful with ideas and dead serious with budgets.

Our story

Built to end the two-agency problem.

Mint Media started with a question that kept bothering us: why does every brand working across the Gulf and Iraq need two agencies?

One agency for Dubai — fluent in the polish, the platforms, the pace of one of the world's most competitive ad markets. Another for Baghdad — plugged into one of the region's youngest, fastest-scrolling audiences, yet treated as an afterthought by the industry. Two briefs. Two teams. Two versions of the truth. And somewhere between them, the brand's story arriving in Baghdad sounding like it was written in a Dubai boardroom — because it was.

So we built the agency we couldn't find: one team, headquartered in Dubai and on the ground in Baghdad, running the full stack — content, media buying, influencers, creative, and social — with a single standard of accountability across both countries.

The name is the promise. Mint means fresh: fresh thinking, fresh creative, fresh takes on tired playbooks. But a mint is also where money is made — carefully, to a standard — and we never forget that clients trust us with real budgets. Playful with ideas. Serious with spend. That's the balance we live on.

Our mission: one team, two countries, one standard — connect the Gulf's polish and Iraq's momentum, and treat every budget like the trust it represents.

Our values

What we won't compromise on.

Bold or nothing.

Safe marketing is the most expensive kind — it costs full price and returns nothing. We'd rather be noticed.

Money is sacred.

Real spend, real fees, real results. If it can't survive your finance team's questions, it doesn't leave our building.

Fluency, not translation.

We think natively in both markets and both languages — ideas are born for the audience, never converted for it.

Speed is respect.

Fast replies, fast launches, fast fixes. Slow agencies bill the same and deliver later — we think that's rude.

Where we work

Two countries. One growth story.

Home market · HQ Dubai

UAE — where the standard is set

The UAE is one of the most demanding advertising markets on earth — global platforms, world-class production standards, expensive attention, and audiences fluent in dozens of nationalities' worth of nuance. Winning here isn't about spending more; it's about being sharper: tighter segmentation, creative that clears a very high bar, and media buying disciplined enough to stay efficient when CPMs aren't. That's the environment Mint Media was built in — Dubai is our headquarters, our home market, and the standard every piece of work is held to. We plan and buy against the region's toughest benchmarks, produce to Gulf-grade standards, and report with the rigor UAE boardrooms genuinely expect. And for UAE brands, we carry an edge most local agencies can't: a native lane into Iraq, ready when you are.

Growth market · On the ground in Baghdad

Iraq — where the growth is

Iraq is the regional opportunity most brands are still reading about secondhand: a strikingly young, mobile-first population of over 40 million, surging connectivity, and consumer appetite that far outpaces the professional marketing serving it. Playbooks imported from other markets consistently miss here — local fluency is the entire game. Our Baghdad team lives in this market: its platforms, its creators, its dialect, its pace — with the same Dubai standard applied to everything that ships. We know which channels actually drive behavior, what influencer partnerships cost and deliver, and how to run paid media where the standard textbooks need rewriting. For brands entering Iraq, we bring the honest picture first and a credible way in second. For Iraqi brands, we bring Gulf-standard marketing without the flight.

Industries we serve

Two markets. Eight arenas.

Retail & E-commerce

From feed to checkout: full-funnel campaigns where ROAS is the daily scoreboard, in two markets where online shopping is exploding.

Banking & Fintech

Trust is the product. Campaigns with the credibility and compliance awareness money brands demand — and the energy growth requires.

Telecom & Technology

Fast-moving products need faster marketing. High-volume acquisition in two of the region's most connected, most competitive markets.

Real Estate & Property

Long decisions need long games: lead generation with real qualification discipline, so sales teams stop chasing air.

Food & Beverage

Appetite is universal; the craving is local. We market taste in two very different food cultures.

Healthcare & Wellness

Sensitive, regulated, human. Marketing that informs and converts with the care and platform-policy fluency the category requires.

Hospitality & Tourism

Experiences sold the way they're lived: visually, socially, and irresistibly.

Education & Training

Enrollment is a funnel like any other — measured to cost-per-qualified-lead, filled with students, not just impressions.

The people

Who you'll work with.

One senior team across Dubai and Baghdad — strategists, media buyers, and creatives who live the markets they run and scroll the feeds they plan for, in both languages. No subcontracted "local partner," no junior handoffs: the people in your first meeting are the people on your account. Team profiles are coming soon — until then, the fastest way to meet us is a conversation.

Someone is buying your audience's attention right now.

Tell us where you want to grow — the UAE, Iraq, or both — and we'll come back with a plan, not a pitch deck. With targets we're prepared to be measured against.

Start Your Growth Plan

No commitments. One conversation. Real recommendations.